About Hang Ten

EST. 1960 IN CALIFORNIA

In the early 1960s, Hang Ten was born in the heart of Southern California, riding the crest of the burgeoning surf culture. Founded by a group of surfers who sought to capture the essence of the coastal lifestyle, the brand quickly gained popularity among wave enthusiasts. By 1970, Hang Ten had become an emblem of the sun-soaked beaches, synonymous with carefree living and the thrill of the ocean.

1970ss

As the '70s rolled in, Hang Ten's distinctive logo a pair of sun-bleached feet adorned surfboards and apparel, solidifying its status as a cultural phenomenon. The brand's influence spread globally, mirroring the international rise of surfing as more than just a sport but a way of life. e. 

1980ss

With the '80s came an era of expansion for Hang Ten, as it not only rode the waves but the wave of popularity in the fashion world. The brand diversified its offerings, introducing a range of clothing and accessories that embodied the laid-back, beachy vibe. Hang Ten stores popped up in coastal towns worldwide, marking the brand's presence on the international stage.

1990ss

The '90s witnessed Hang Ten navigating the changing tides of fashion. Adapting to evolving tastes, the brand seamlessly blended its retro roots with contemporary styles, appealing to a new generation while maintaining its loyal fan base. It became a staple not only for surfers but for anyone seeking casual, comfortable, and stylish wear.

2000ss

As the new millennium dawned, Hang Ten celebrated its storied history with a nod to nostalgia. The 40th-anniversary collection encapsulated the essence of the brand, featuring reimagined classics that resonated with both longtime admirers and a fresh wave of enthusiasts. The brand continued to evolve, staying true to its roots while embracing sustainability in response to the growing environmental consciousness of the 21st century.

2020's

In 2020, Hang Ten remained an enduring symbol of surf culture, its legacy woven into the fabric of coastal communities around the world. With a commitment to eco-friendly practices and a timeless aesthetic, the brand stood as a testament to the enduring allure of the sun, sea, and sand. As the years passed, Hang Ten continued to be a beacon for those who sought not just a brand but a connection to a lifestyle defined by the rhythm of the waves.